Pets have been proven to have a significant impact on the lives of their owners. They provide companionship, comfort, and even health benefits such as reducing stress and lowering blood pressure. However, not many people realize that having a pet...

As a company,  What is your promise to your customer?

When people hear or see the name of your company, how do they feel? What emotion does it evoke?

What I am talking about is your brand. When you hear the names of companies like Nike, Starbucks,...