How Bubba Gump Became Pioneers of Business Continuity

In the wake of the recent string of hurricanes, earthquakes, and security vulnerabilities, I felt compelled to blog about the importance of a good business continuity and disaster recovery strategy. My goal was to find a company that exemplified best practices for business continuity before solutions like Datto were even considered possible. I was trying to come up with a small business that weathered a natural disaster and then went on to become a major player in its industry. After searching endlessly for the perfect case-study, it suddenly hit me, as if something jumped out and bit me. The ideal company is the Bubba Gump Shrimp Corporation.

At first glance, Forrest Gump and Lieutenant Dan don't appear to be savvy businessmen, but don't be fooled.These men were brilliant and way ahead of their time when it came to the shrimping industry. While other shrimping companies decided to remain in the harbor while the storm approached, Lieutenant Dan and Forrest came up with a different strategy. They decided to gamble with their very lives, a decision that luckily paid off. They chose to stay at sea and face the hurricane head-on. Their reasoning was they needed to keep their business running, and avoid any downtime, no matter what the scenario. Even today, downtime for any business can contribute to millions of dollars in lost revenue, productivity, and customer loyalty. Their gutsy decision would immediately pave the way for the Bubba Gump Shrimp Corporation to exponentially increase its revenues. This enabled them to expand their one boat shrimping business into the industry giant, with a whole fleet of shrimping vessels, all named Jenny of course.

Thankfully today’s companies can plan a safer, more conventional strategy by leveraging Datto for their disaster recovery and business continuity needs. The benefit is that business owners no longer need to climb up to their crows-nest so they can yell and curse at an approaching storm. Current BCDR solutions now enable business owners to sit back, tie off their shrimp boats, walk up to the closest tavern, and order a pint while they review their months end results. They can now take comfort in knowing products like Datto drive are protecting the readiness of their business because let's face it, disasters are like a box of chocolates. You never know what you're gonna get.

If you have any other questions or would like to know more, contact us!