Insights from iuvo's CEO on Hiring, Culture, and Entrepreneurship

The Rialto Marketing Podcast did a recent revenue acceleration series where seven figure B2B professional service firm owners were asked to talk about actively trying to grow their business and get to the next level. iuvo's CEO Bryon Beilman was invited to share his insights.  

When asked about the most important lesson he has learned in the past 16 years Bryon emphasized the importance of hiring exceptional people stating, “It always goes down to hiring the best people. And I think a lot of people say that, but you also have to build a recruiting and a hiring process around that. So, I think tried and true, it's like having great people hire people that are better than you.”   

Bryon went on to highlight the importance of avoiding micromanagement and fostering an environment where everyone on the team can thrive. He believes in setting clear goals, empowering the team, and letting them achieve greatness on their own terms.   

Through trusting talented individuals with the freedom to take ownership of their work iuvo has seen some really great results. 

Surrounding ourselves with remarkable individuals can help us elevate each other and collectively strive for excellence. Bryon encourages spending time with exceptional people in all aspects of life, as he put it, "spend your time with people that are great people... if you're the average of those five people you spend time with... hopefully, they're going to raise your average."  

Further in the interview Bryon emphasized the importance of building a strong culture. He considers culture to be iuvo's superpower and believes that it directly reflects our brand. "I think culture is your superpower. Your brand is a mirror of your culture. When people say, 'Here's who we are,' and then people don't experience what you put out there, it's going to be a problem," he explained.  

At iuvo, we align our brand with our company culture because it makes sure we stay consistent between what we portray and what we deliver. By fostering a positive, inclusive, and empowering environment we have created a foundation for success highlighting how important it is to cultivate a healthy company culture and the positive impact it can have on a company's overall performance.  

Through his entrepreneurial experience with venture capital startups, Bryon learned invaluable lessons. He emphasized that whether you succeed or fail, the learning opportunities are big. "What you learn is probably 3X because you're just wearing so many hats," he shared. To fully embrace entrepreneurship you need passion, dedication, and a willingness to step outside your comfort zone. Bryon shared that the connections he’s made and the knowledge he’s gained through these experiences have played a big part in shaping iuvo's growth and success.  

Bryon offered valuable insights into the core principles that drive iuvo to continue to thrive and deliver outstanding results for our clients on his guest appearance on The Rialto Marketing Podcast. You can listen to the full podcast episode and gain further insights from Bryon by tuning into The Rialto Marketing Podcast.